My name is Ben. I am a brand and marketing strategist, and senior creative.

My name is Ben. I am a brand and marketing strategist,
and senior creative.

If you are a small to medium enterprise looking to scale, I can help you simplify your marketing communication and attract new customers as well as develop your existing customer base to it’s full potential.

You will:
• stop scattering you precious marketing resources
• streamline your marketing effort and increase it's efficiency
• add a multiplier to your growth

More about me

Get in touch:

ben@bettercallben.studio

Brand (re)Discovery

£5000/-

Includes: Seven to Ten workshops of up to 4 hours each. During these workshops we'll uncover key details to understand "who" your brand really is.

Workshop 01:

Your journey so far
• Uncover the brand, its story and background
• Identify your key offering
• Conduct gap analysis of your offering
• Identify the brand USP/ differential
• Initiate customer analysis - Identify customer groups, their situations and needs

Workshop 02:

Your customer and their value to your business
• Finish customer analysis
• Map existing offerings to customer groups
• Revisit the identified gaps in your offering
• Add a lifetime £ value to each customer group

Workshop 03:

Your brand personality and how you talk to your customer
• Identify your brand personality and
• explore your tone of voice based on it
• Define your brand architecture

Workshop 04:

Understand your competition
• Analyse 3 main competitors, understand the areas where they excel, their shortcomings and the customer groups they target
• Conduct SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis

Workshop 05:

Position your brand
• Identify Brand promise
• Identify Brand Values
• Write a Mission and Vision statement

Workshop 06:

Conduct a marketing overview
• We'll put each of your marketing effort in a lane of it's own and identify their role in your marketing mix
• Identify key customer journeys
• Identify how your customers' journey progresses towards conversion and what each channel does to move the customer towards a purchase
• We'll also discuss what strategic, tactical and reactive/ seasonal communications looks like and how it relates to your marketing channels

Workshop 07:

Based on the role of your website in your marketing, as identified in the previous workshop:
• Identify the full sitemap for your website
• Identify key customer journeys and based on them
• Identify page by page content architecture for the website

At the end of the workshops, you will receive a full brand communication strategy that will serve as a foundation to all your marketing effort.

Book a free 45 minute consultation:

Email me at ben@bettercallben.studio

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FAQs

What gives you the reason to believe that you can help us grow our business?

My past success stories include helping Dubai based Firefly Group win Emirates Airlines as a client. I then played a pivotal role in helping Firefly grow the account to a 1 Million Dirham billing in just under a year... Read More

What is your methodology?

I will work with you through a series of workshops. At the end of the workshops you will know exactly who you are as a brand, who your customers are, who your competition is and how to get ahead of them. Most importantly, you will know what your brand promise is ... Read More

What kind of a growth can I expect?

While a lot depends on where you are in your journey and your openness to change, if you are a small to medium enterprise or a reasonably established start-up - if you let me - I can help you 2X your business in less than two to four years. Read More

Do I have to spend a lot of money on advertising to achieve a 2X multiplier on growth?

No. You don't need a massive advertising budget. This is a myth that I would like to bust. I have seen it over and over again, and I promise you that this belief alone keeps so many small businesses in the rut... Read More