Brand Strategist, UX/UI and CX Designer | 2024 - Present. London, UK
UX Contractor | 2015 - 2024. London, UK
Clients: HSBC, Unilever, 
Creative Director | Firefly Group, April 2012 –December 2014. Dubai, UAE
Clients: Emirates Airlines, The First Group, Ibis Hotels, JA Resorts and Hotels
Head of Digital | TBWA\ABU DHABI, December 2010 – April 2012. Abu Dhabi, UAE
Clients: Global accounts of Etihad Airways, twofour54 Abu Dhabi, Daman Insurance, Abu 
Dhabi Motorsport Management Co., Invest AD. Achievements:
Freelance Designer, July 2008 – December 2010. Dubai, UAE
Clients: Dubai Media City, EMI Music, 3M, Redington-Cisco systems, Emirates NBD Bank, Emirates Wild Life Society
2005 - 2001
Prior to 2005, I have worked with several software houses and digital agencies in a multitude of capacities from UX/UI/ visual designer to art director.

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