Brand Discovery and Positioning
Whether you are launching a brand or a brand-new product. Whether you are going live with your new website or are looking to improve an existing one, getting your brand positioning right is the most important step in ensuring your communication hits the intended mark.
By workshopping a few important questions well, you'll be able to create a compelling brand story which will serve as a messaging platform and really put those precious marketing beans to work.
It takes about four - two hour sessions with a small team of two to four decision makers to get the information I need to come back with a positioning recommendation. I will conduct my own market research and competitive analysis to fill any gaps and to validate the information I am provided.
Brand design
• Design of Logos, brand-marks and motifs
• Primary and secondary colour palette
• Designing templates to implement the use of the new identity, for e.g. templates for emails, online banners, social images and video posts, email signatures and corporate stationery
Content Creation
I can help you build a lean organic social media strategy and produce the necessary content for it. I am more than happy to create a strategy as well as the first 30 day batch of content and turn things over to your team.
Produce original source material via photo and video shoots
• Plan and direct photoshoots as well be the principle photographer on set
• Write, direct, film and edit long form product, brand, BTS or narrative films
○ extract short form narrative for instagram and facebook reels or Youtube shorts etc.
• Produce content specifically in short form for social media
• Plan and direct photoshoots as well be the principle photographer on set
• Write, direct, film and edit long form product, brand, BTS or narrative films
○ extract short form narrative for instagram and facebook reels or Youtube shorts etc.
• Produce content specifically in short form for social media
I can also repurpose your existing footage to create stories.
Here is some of my photography work and video and motion graphics work here.
Copywriting
Short or long form content for a variety of needs ranging from social campaigns to brochures and articles , and long form SEO friendly website copy following white hat SEO practices.
Website/ UX Design and Implementation
CMS managed websites
eCommerce Stores
eCommerce Stores
• Run brand discovery sessions and build a brand identity if necessary
• Design the UX and visuals for the website
• Write content for the website
• Implement on-page SEO
• Implement the website in a CMS of your choice including
○ WIX
○ Squarespace
○ Wordpress
○ Shopify
• Design the UX and visuals for the website
• Write content for the website
• Implement on-page SEO
• Implement the website in a CMS of your choice including
○ WIX
○ Squarespace
○ Wordpress
○ Shopify
My UX design portfolio is here, and these are some of my past website (visual) design projects.
Email Marketing
If you don’t have an email database, I can help you implement an email collection program either via online channels or your physical locations. If you have a minimum of 250 valid email addresses I can help you set up an email marketing programme that will increase your repeat business.
Most successful brands get more orders through email marketing than all their social media combined. Once you understand where it provides value in your customer journey, this medium of communication is one of the best to manage relationship with your customer and secure repeat business. Whether is is upselling, managing loyalty programmes or taking pre-order, done correctly, your email marking programming will become an important arrow in your quiver.
Print Design
Brochures, magazines, internal and external communication
I can design the collateral independently as well as work as a designer/art director with your in house team
I can design the collateral independently as well as work as a designer/art director with your in house team