UX Designer, Paddy Power Betfair
April 2019 to September 2019 | Online Gambling
April 2019 to September 2019 | Online Gambling
Working in a strict agile process, my role here was to help Betfair with their mobile app experience. I helped them:
1. completely redesign their mobile home page
1. completely redesign their mobile home page
2. improve customer onboarding experience by building in interactive instructions enabling users to place their first be
3. Improve awareness of live promotions by highlighting them on homepage
MY ROLE AND APPROACH
Stakeholder management, research, design, testing and developer collaboration:
• I worked with the product owners to understand requirements
Stakeholder management, research, design, testing and developer collaboration:
• I worked with the product owners to understand requirements
• Conducted research by interviewing the product managers who were also subject matter experts
• Designed prototypes using Axure. Worked with the research team to get them tested via lab testing and usertesting.com. Iterated the designs based on findings from the test results
• Used the research data to further evolve and produce detailed UX designs and handed them over to the UI design team
• Worked with the development and research team to test out functionality by making it live to a small percentage of users